When scheduling a post to TikTok, you'll be asked to disclose if the video includes promotional or commercial content. This helps viewers understand the nature of the video and ensures the post follows TikTok’s transparency guidelines.
Self-Promotion
Select this option if the video promotes your own brand, business, product, or service. This includes advertising your company, selling your own product, or promoting a service you offer.
TikTok labels this type of video as Brand Organic, indicating that the creator has a commercial interest in the content.
Branded Content
Select this option if the video promotes another brand or product as part of a partnership. This includes situations where you were paid, received free products, or were given incentives to feature a brand.
TikTok labels this type of video as Branded Content, which discloses your relationship with the brand.