Webinar: Sync Riverside data to HubSpot

« To HubSpot integration: Overview

Keep your HubSpot contact and marketing events up to date by syncing webinar registration and attendance data from Riverside. Data syncs automatically, but you can also trigger a manual sync from the registrants list at any time. You can later use this information to segment your contacts in HubSpot.

Who: Account owners and admins
Plan: Webinar and Business
Device: Computer browser

Automatic sync

  • Once you connect HubSpot with Riverside, registration and attendance data automatically sync every 15–30 minutes before your event starts.
  • A final full sync runs after the event ends to include complete attendance and engagement details. Automatic sync stops after the final post-event sync.

Sync data manually

Webinar_ Sync to hubspot.gif
  1. Log in to your Riverside account.
  2. Navigate to the relevant studio.
  3. From the sidebar on the left, click Webinar.
  4. Under All events, click the relevant webinar.
    The Overview tab opens.
  1. Click the Audience tab.
  2. In the top right corner of the Registrants page, click Sync to.
  3. Click HubSpot.
    Registrants now sync to HubSpot using your field mapping. Each registrant is created or updated as a contact, and their status on the webinar's marketing event updates automatically after the webinar based on attendance.

The status of your sync shows in the table. If you run into an error, follow the steps provided and contact Support if necessary. 

Update your sync settings

  1. Open the Audience tab for the relevant webinar.
  2. In the right corner of the Registrants page, click Sync to.
  3. Next to HubSpot, click the  [three dots].
  4. Click Sync settings.
    The Hubspot sync settings panel opens.
  5. Under Field mapping, review which HubSpot field each Riverside field syncs to and update if necessary.
    Custom registration fields sync automatically to new HubSpot fields ending in (Riverside). To sync one to an existing HubSpot field instead, click its dropdown and choose a HubSpot field.
  6. To pause sync for this webinar, for example during an internal or test run, turn off Sync registrants to HubSpot. Registrants who already synced to HubSpot aren't affected, and you can turn sync back on at any time.
  7. Click Save.

Icon.svg Good to know

  • Each webinar keeps its own marketing event in HubSpot, and each registrant's activity for that webinar stays on their contact timeline. Newer webinars don't overwrite this history.

  • Email is always the match key Riverside uses to prevent duplicate contacts. Its mapping can't change.
  • When you map a Riverside field to an existing HubSpot property, Riverside only fills that property if it's empty, so your existing HubSpot data stays as it is.
  • The field mapping dropdown only shows HubSpot properties with a matching data type.
  • You can manually sync data from a future or past event. 

  • If Reconnect to upgrade appears under HubSpot in a webinar's Sync to menu, reconnect HubSpot to turn on marketing events, timeline events, and workflow registration. To learn how, go to Connect HubSpot with Riverside.

  • Once you configure your custom fields, they are applied to future webinars by default. 

Learn more